Post Ads allow you to promote a post that you made on your Facebook Page. It could be a status update, shared link, video, photo, event or anything else you’ve shared recently. You can promote a specific page post or choose to make an ad out of the most recent page post that you’ve created — so your ad is constantly changing as you update your Page.
You can target Page Post Ads at non-fans, but I am going to focus on using Page Post Ads to target your current Facebook fans only.
You can personalize your ads in a way that your audience will be more interested in your products. You can actually post ads depending on the audience’s past purchasing history and preferences. Additionally, you can make targeted offers depending on the customer purchasing behaviors.
You can post classified ads online wherever you are at any time of the day. This convenience is very admirable because you can keep your business moving at any time of the day. Some classifieds even allow posting ads without registration and signup, you dont need to even create an account for classified submission. You don’t have to wait for anything. Time waits for no man.
One of the major benefits of ad posting is the ability to update content regularly. Once you post an ad on newspaper classifieds, you don’t have the opportunity to alter your content. However, you can modify online ads whenever there is need to update the information.
Generating leads is a major concern of businesses online. To this end, online Classified Websites provide an opportunity to generate traffic easily. This is so because for instance, once a person clicks on your ad on an online classifieds ad, they are directed to the corresponding landing page. They hasten the process of lead conversion which in turn boosts the sales volumes and Return on Investment.
Product Listing Ads, sometimes called dynamic product ads, are advertisements displayed in search engine, social media and app search results that e-commerce businesses use to improve sales. When marketing departments use this strategy, they can gain impressions from target audience members who click on the listed images of products above text search results. PLAs are easy to create and launch if your business meets the requirements of the desired search engine host. Elements of a product listing ad include descriptions, price, title links and the store, shop or company name.
Customers may benefit from the use of product listing ads because they provide higher-quality leads on search queries. By featuring information related to the product directly in the PLA, marketing teams may be able to make a satisfying first impression on a potential customer and encourage them to click a specific ad. Coupled with a higher click-through rate, this could lead to more purchases of your products.
The more often a customer sees your ad and the more appealing it is to click on could factor into the success of your conversion rate. A conversion in marketing and sales means that a customer follows a specific set of actions laid out in a campaign to complete the desired result. In retail, the conversion is often making a sale. The more traffic you can drive to your website, the greater your chances are of making a conversion.
With most search engines, using product listing ads can simplify your workflow because they're easy to create and access from a dashboard. Many programs give you the option to create content and track metrics from one location and share the data on a variety of search engine result pages or on other websites. Other optimizing features can help search engine algorithms determine for which queries your PLA is a good match.
Many online businesses experience higher click-through rates from PLAs as contrasted to text ads. Visual appeal is a powerful marketing strategy, which is incorporated into PLAs by displaying images of the product right in the search results. This may entice people to make more clicks on your ad and create more traffic and higher click-through rates with a product listing ad for your business.
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