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What is Logo Design?

The priority for a business is to create an identity, and impact such as that the brand or product of the business stands apart from others. This is where designing a logo comes in to play for giving your brand the much-needed visibility. A logo can generate instant brand recall and greatly influence your target customers’ attitude towards your brand. Let us understand what Logo and Logo Design services are all about.

Logo and Logo Design:

A Logo is a symbol made up of text and images that identify a business. A good logo shows what a company does and what the brand values.

Logo Design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brand-mark and a logotype, along with a tagline.

Functions of Logo Design

• A Logo makes you stand out from the competition
• A Logo identifies key information about your business
• Invites new customers to get to know you
• A Logo builds brand recognition
• Good Logo Facilitates brand loyalty

Type of Logo Design

Monograms:

Monogram logos or letter marks are logos that consist of letters, usually brand initials. When your business has a lengthy name, with two or three words to remember, we can turn the initials for brand identification purposes. This logos are all about simplicity. For e.g. NASA, HBO etc.

Word-Marks:

Similar to a letter-mark, a word-mark or logotype is a font-based logo that focuses on a business’ name alone. A word-mark is a good decision if you are a new business and need to get your name out there. For e.g. Coca-cola, Google etc are good examples of word mark logos.

Pictorial Mark:

A Pictorial mark is an immediately recognizable literal image that has been simplified and stylized. A pictorial mark features graphic image or illustration of something that clearly represents specific company, product, or brand for e.g. logo for Apple, twitter etc have a pictorial mark.

Abstract Logo Mark:

An abstract mark is a specific type of pictorial logo. You can create an abstract logo that evokes a feeling more than a thought. This logo type is used when you want to use an image, but do not want to be constrained by a literal representation. For e.g. the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower.

Mascot:

Mascot logos are logos that involve an illustrated character.Unlike a standard pictorial brand mark, mascots are also flexible. Mascots are commonly used for sports teams, service companies, and food brands, as they are attempting to familiarize themselves with potential supporters, customers, and consumers.

Combination Mark:

A combination mark is a logo comprised of a combined word-mark or letter-mark and a pictorial mark, abstract mark, or mascot. For e.g. DOVE- It is a brand that uses both a brand mark (the dove) and the word-mark (Dove) together, while just the brand mark is imprinted on its products.

Benefits of a ProfessionalLogo Design

• Makes a great first impression
• Designed with a concept and strategy of a professional
• Gives your business an identity
• Projects a professional image
• Provided correct formats with multiple variations
• Get a return on your investment

Document For Logo Design

Pan Card

Aadhar Card

Email Id

Mobile Number