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What is ConceptualWebsite?

When designing a website, the concept is the answer to the problem the site is trying to solve, the story the site is trying to tell. During the analysis, the design starts with a concept. But once you have an idea for the website, the conceptual work is not done.

All Parts of a website: the UI design, the information architecture, the interaction design, the content strategy, the content choreography, even the coding, all involve conceptual work. And all the concepts of the different parts relate to the overall concept, they make the overall concept and the overall concept makes them. So the conceptual work is never done. The concept is not a fixed entity, it constantly evolves due to new insights in different phases of the project.

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