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What is HotelWebsite?

A Hotel Website is a source of information for both guests and a hotel.

For one thing - to make a website content worthy, we need to provide a wide range of information which builds the image and informs about the hotel: its history, available attractions, distinctive traits, conference opportunities, restaurant offers, etc. We must not forget about content optimization - a unique content which is attractive for Google (supporting the website position in the search results). The content should be complemented with an image, equally attractive gallery which comprehensively uncovers the hotel offer. A well-designed website is also a great source of information about guests: their behavior, activities, the frequency of visits, time spent on the website, conversion rate, etc. The data allow us to implement adequate, marketing solutions adapted to the guest activity.

Why is it important to have aHotelWebsite?

Source of Information:

Usually, people will visit the hotel website at least one time to take a glance around what a hotel offers, to know the room rate, the hotel's concept, the facilities that the hotel provides, and more.

Besides social media, a hotel website can be another platform that a hotel uses to relay any necessary update and information. For example, their ongoing promotions, announcement, and any upcoming events.

Brand Awareness:

Creating a strong brand identity is one of the important things in the hotel industry as it can help with booking sales and revenue. We know that people will recognize the hotel's brand immediately after hearing about that brand more than 3 times.

Make sure your official hotel website is the first result that will come out when someone searches for it especially on Google to protect your hotel's brand. By having your own hotel website, it is good that the hotel has their own space to build the brand image of the hotel.

Increase Direct Booking & Sales:

Increase direct sales is one of the challenging parts for hotels nowadays. Hence, having your own hotel website could be another reason why a hotel website is so much important.

A good hotel website should allow people to create and confirm bookings online. It is not simply a contact form, but rather an online reservation system installed on the website. By having a proper online reservation system, people can easily check for room availability, price rate, and secure the booking with payment.

To Better Showcase Your Hotel:

We know that OTA does not allow creative content writing. The hotel was limited to share the content based on the list of amenities. The hotel also can't share more about the nearby attractions, foods or restaurants to recommend, events, promotions, etc.

With the hotel website, the hotel able to upsell potential guests with attractive packages including tickets, tours, and activities.

To Serve Group Travelers:

The hotel has the opportunity to serve the group travelers because group travelers (e.g. school teacher planning for the school holiday for her 40 students) normally reach out on the official website.

MICE inquiries like Wedding arrangement and hall usage inquiries also normally come in through the website.

Document For HotelWebsite

Logo

Email Id

Address

About Us Content